As a newly licensed real estate agent in Los Angeles I had no idea what to do. I cold called, door knocked, and sat dead open houses every Saturday and Sunday to no success. So, I did what I always do when I fail at something: make fun of it. I escaped to social media as @TheBrokeAgent where I began posting the inner monologue of an anonymous, struggling real estate agent to every social platform. Luckily, the content quickly gained traction as @TheBrokeAgent stood out as a refreshing voice amongst an oversaturated marketplace of sales gurus and luxury agents. After five years of memes, Gifs, skits, comics, blogs and more, the Broke Agent brand has evolved into a media company with nearly half a million followers across all major platforms. Our goal is to make real estate agents laugh through the daily stress of the industry and also help improve their business through our community and content platform. Today I continue to sell real estate on the Westside of Los Angeles and run the daily operations of The Broke Agent. My focus is on growing the brand and continuing to be the go-to source for real estate entertainment, comedy, and eventually news.
The Kulka Group
